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Case Studies

How brands grow with Billionclips Enterprise.

Case study — Enterprise

How TAS, a leading inbound travel company, set a new standard for global Instagram operations

Operated by TAS Inc., one of Japan's largest inbound travel companies, "Our Japan Moments TAS" is an Instagram account that delivers Japanese tourism content to travelers worldwide. By adopting Billionclips Enterprise, the company combined transparent reporting, Grid Simulator-based feed design, and streamlined asset sourcing — significantly raising the quality of its social media operations.

ClientTAS Inc.
AccountOur Japan Moments TAS
IndustryInbound travel
TargetMultinational inbound travelers
PlanBillionclips Enterprise
Our Japan Moments TAS — Instagram profileOur Japan Moments TAS — Instagram grid viewOur Japan Moments TAS — Instagram grid view (2)
500 → 10K+Follower growth
Per-country CPFFull disclosure of ad performance per target country
Once every 6 monthsHalf a year of operations covered by a single shoot
More inquiriesInquiries started arriving after the account refresh

About

About TAS Inc.

TAS Inc. is one of Japan's leading inbound travel companies. It provides travel arrangements and tourism promotion services for international visitors, with years of experience supporting multilingual and multinational audiences.

"Our Japan Moments TAS" is the company's Instagram account dedicated to sharing Japanese tourism information. It features Japan's landscapes, culture, and cuisine through vertical videos and photo content, promoting an inviting Japan to inbound travelers worldwide. The account also runs targeted ad campaigns for individual country markets.

Inbound travelTourism promotionInstagramMultinational targetingVertical videoInbound visitors
Our Japan Moments TAS — account introduction

Challenge

Reaching multinational audiences with limited resources, without sacrificing quality

As an inbound travel professional, TAS wanted to share the appeal of Japan with the world but faced several structural challenges in social media operations.

  • Hitting a ceiling on follower growth with self-managed operations: Despite posting almost daily, the account stalled at 500 followers. Volume alone wasn't translating into growth.
  • Opaque ad metrics: Previous ad and SNS agencies sometimes withheld details on per-country CPF (cost per follower) and ad performance, making it hard to plan future budgets with confidence.
  • Designing the look of the entire feed: Individual posts could be produced, but visual cohesion across the Instagram grid was a challenge. Posting order was an afterthought, and the account's identity wasn't coming through.
  • Burden of asset sourcing: Other agencies typically said "please prepare all assets on the client side," forcing the team to handle shooting and asset prep on their own.

Other ad and SNS agencies sometimes wouldn't show CPF details or kept those metrics hidden. Having ad performance tested per country and reported transparently was incredibly helpful — it made budgeting for the future so much easier.

— Mr. Higashi, Manager, TAS Inc.

Solution

Three pillars of Billionclips Enterprise

Billionclips Enterprise, by Tokyo AIC, bundles vertical video assets, production tools, and operational support. Three of those capabilities directly addressed TAS's challenges.

Feature 01

Grid Simulator

A tool that simulates the entire Instagram or TikTok feed so you can review and design the post-publish grid in advance. Guided by the principle that "too clean isn't good — managing the grid as a whole matters," Our Japan Moments TAS overhauled its visual design across the whole account. The newfound consistency of the feed led to a measurable rise in inquiries.

Feature 02

Vertical video library + Billionclips Studio

An extensive library of commercially-licensed vertical video and photo assets, paired with Billionclips Studio — a browser-based video editor. Combined with their own footage, TAS now covers six months of content operations from a single shoot. The "prepare all assets yourself" burden imposed by other vendors was eliminated, and content production became sustainable.

Feature 03

Multinational ad targeting × transparent reporting

Per-country CPF and ad performance are tested in detail and reported in full — with no hidden metrics. While many vendors withhold these numbers, this transparency makes evidence-based budgeting possible. Combined with Tokyo AIC's Instagram operations service, TAS gets Billionclips assets, tools, and ad operations in a single integrated workflow.

Examples of multinational targeted ad content

Results

From 500 to 10,000+ followers — "the Instagram we always wanted"

By combining Billionclips Enterprise with Tokyo AIC's social media operations service, TAS achieved a unified production-operations-analytics setup.

Follower growth500 → 10K+

An account that was stalled at 500 followers despite daily self-managed posting broke through 10,000 in a short time.

ReportingFull transparency

Per-country CPF and ad performance are fully disclosed, enabling evidence-based budget planning.

Shooting costOnce every 6 months

Combined with Billionclips assets, even occasional shoots sustain ongoing publishing.

Business outcomeMore inquiries

After redesigning the feed with Grid Simulator, account-driven inquiries started coming in.

Content examples — Billionclips assets combined with original shoots

What's next

Putting Grid Simulator and Billionclips Studio to fuller use

TAS plans to use Billionclips' Grid Simulator and Billionclips Studio at full capacity within the Enterprise model going forward, scaling its outreach to inbound travelers continuously.

Mr. Tomose, Managing Director
Managing Director — TAS Inc.

"When we were running the account ourselves, we posted a lot every day but only reached 500 followers. We're grateful that you grew the account past 10,000 followers in a short time. Crossing 10,000 followers also strengthened the trust of our partners and clients. Having you understand our brand image and strengths and bring out what we wanted to express on Instagram has been just as valuable to us as the follower growth itself."

Mr. Tomose, Managing Director — TAS Inc.
Mr. Higashi, Manager
Manager — TAS Inc.

"On the content direction side, you advised us that being too polished isn't ideal — it's about managing the design of the whole grid. Following that approach, we ended up with the Instagram we'd always wanted to create, and we started seeing inquiries come in. That's where we really felt the impact."

Mr. Higashi, Manager — TAS Inc.

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